AI-generated text is hard to spot. It could play a big role in the 2024 campaign


Generative artificial intelligence applications have become accessible to the public in the past year, opening up vast opportunities for creativity as well as confusion. Just recently, presidential candidate Ron Desantis’s campaign shared apparently faked images of Donald Trump and Antony Fauci made with artificial intelligence. A few weeks earlier, a likely AI-generated image of the Pentagon being bombed caused brief stock market dips and a statement from the Department of Defense.

With campaigning already underway for the 2024 election, what impact will these technologies have on the race? Will domestic campaigns and foreign countries use these tools to sway public opinion more effectively, even to spread lies and sow doubt?

While it’s still possible to tell that an image was created with a computer, and some argue that generative AI is mostly more accessible Photoshop, text created by AI-powered chatbots is difficult to detect, which concerns researchers who study how falsehoods travel online.


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